Behavioral intelligence that unlocks growth.
Three lenses
What Pulse unpacks
Practical framing you can take to leadership and your next experiment.
What people do
Intent is cheap; context—time, trust, hassle—predicts whether someone acts.
What blocks them
Named barriers in plain language: bias, friction, timing—not a black box.
What to test next
Small, measurable levers you can run in Hub, your stack, or a Labs pilot.
Frameworks
Explainable science—not buzzwords
B=MAP, EAST, and barrier-led diagnosis. Every recommendation ties to a mechanism you can test.
Fogg Behavior Model (B = MAP)
Behavior happens when Motivation, Ability, and a Prompt converge at the same moment.
EAST
Make the desired action Easy, Attractive, Social, and Timely.
Barrier-led diagnosis
Name the bias or heuristic, link it to a journey step, propose a lever, define a metric.
Deliverables
What you walk away with
Concrete artifacts for your next sprint—scoped so teams know what changes and how you'll measure it.
Barrier map
Where journeys stall, with named mechanisms and evidence hooks.
Testable levers
EAST- and B=MAP–tagged changes with clear owners and metrics.
Message options
Drafts grounded in diagnosis—not generic blast copy.
Measurement plan
Primary metrics tied to decisions, so the next send is evidence-led.
Where it applies
Journeys we diagnose often
Commercial programs and public-sector initiatives—same rigor, different contexts.
Ecosystem
Where Pulse sits
Pulse finds the why. AI drafts and recommends. Hub proves what works. Labs documents field learning.
Ready to find where growth is stuck?
Start with a Behavioral Growth Audit—or scope a growth experiment if you already know the journey.