Resources

    Kilele Behavioral Intelligence Toolkit

    Practical checklists, canvases, and templates organized around how growth work actually runs—Understand, Design, Experiment, Scale, and Public impact. Files sync from our content library when published.
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    Version 1 toolkit

    Tools that mirror the Kilele method

    Not a random download pile—each sheet maps to a stage of behavioral growth work. Directus publishes the files behind Download when ready.

    Toolkit

    Understand

    Find where growth leaks before you change messaging.

    Available

    Audit

    Kilele Behavioral Growth Checklist V0 1

    Work through key questions across acquisition, onboarding, retention, communication, and compliance to find where growth is leaking in your journeys. Mark each item Yes/Partly/No to surface your biggest gaps.

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    Toolkit

    Design

    Structure journeys and communications people can act on.

    Available

    Journey

    Kilele Customer Journey Review Template V0 1

    Stage-by-stage review template for mapping a customer journey — onboarding, adoption, retention, or reactivation. Captures friction, emotions, touchpoints, and opportunities at each step.

    Download
    Available

    Communication

    Kilele Behavioral Communication Checklist V0 1

    Review any message (SMS, email, WhatsApp, reminders, public notices) against behavioral science principles — clarity, relevance, trust, motivation, and cognitive load. Includes a rewrite worksheet and A/B variant tracker.

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    Toolkit

    Experiment

    Test one lever at a time—and defend the decision to scale.

    Available

    Audit

    Kilele Sludge Audit Canvas V0 1

    Walk through any customer or citizen journey step-by-step and identify avoidable friction — too many steps, repeated requests, unclear instructions, long waits. Produces a prioritized fix list.

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    Available

    Experimentation

    Kilele Experiment Design Canvas V0 1

    Structured canvas for designing testable, defensible experiments before you scale. Covers hypothesis, intervention design, behavioral principles, measurement plan, and a pre-agreed decision rule.

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    Toolkit

    Scale

    Use AI and personalization responsibly once evidence exists.

    Available

    AI

    Kilele AI Growth Readiness Checklist V0 1

    Assess whether your organization is ready to use AI for growth, not just efficiency. Covers strategic clarity, data readiness, use-case prioritization, experimentation, and governance.

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    Toolkit

    Public impact

    Design for uptake, compliance, and citizen journeys.

    Available

    Public policy

    Kilele Public Policy Behavior Design Canvas V0 1

    Behavioral design canvas for public sector teams and NGOs. Maps citizen awareness, trust, effort, timing, and social norms barriers — then structures an intervention and ethics check for compliance and service uptake programs.

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    Also explore

    Live libraries that sit alongside the downloadable toolkit—Insights, Labs, and SMS templates.

    Insights library

    Published field notes, patterns, and growth learnings from Pulse, Labs, and client work.

    Browse Insights

    Labs registry

    Active experiments, pilots, and hypotheses—see what we are testing in the field.

    Explore Labs

    SMS templates

    Ready-to-adapt message starters for onboarding, reminders, and behavioral nudges.

    View templates

    Want a toolkit tailored to your journey?

    Tell us where growth is stuck—we'll recommend the right canvas, experiment design, or enablement path.

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